Holistic Social Club

Holistic Social Club was a mere sketch on a cocktail napkin when owner Tamra approached us to help her bring her idea to life. Holistic Social Club (HSC) was going to be the next destination for women to connect, network, and socialize with other women while being active or enjoying a self-care type of environment. There would be yoga, coffee, stretching, and merchandise, as well as physical locations for gatherings and events. Philly Design Co. conceptualized and designed the brand identity, sub-marks, brand guidelines, and social profile graphics and post templates. While the project was a success, the business never came to fruition due to challenges posed during the COVID-19 pandemic.