Capital Z

Pink Collar Creative Co. partnered with Capital Z founders, Lindsey Schuster and her sister Abby Ryan to ideate and design this fun new retail venture. Together we completed a brand framework that helped Capital Z tell their brand story in a consistent, cohesive, and charismatic way. From there, we conceptualized designs for a brand identity system, including a logo, color palette, typography, graphic style and more. Then, we helped design a few products including hats and candles. We were also involved with helping to launch the brand and provided graphics for email, social and web to get the word out. We now work with the team to provide ongoing marketing materials such as thrice-weekly emails, website graphics, event promotions and more.